Category: Ignition Sessions


GMR Marketing is honored to announce the guest for another exciting GMR Ignition Session. GMR will host emerging country artist Laura Bell Bundy on Friday, January 20th.

In the music Ignition Sessions, GMR employees and clients have the opportunity to hear from the artists themselves & music industry professionals about their marketing efforts and the importance of those decisions. The audience also enjoys a small-set performance with an opportunity to meet and greet the artists.

Laura Bell Bundy went against conventional wisdom when she released her first album – which is practically two separate projects in one. Achin’ and Shakin’ present a unique juxtaposition of sounds: Achin’ includes slow country love ballads while Shakin’ is full of attitude and confidence. “‘Two records, one woman’ is my motto,” says Laura Bell, who wrote all but one of the songs included on her album.

In addition to her blossoming country music career, she received a Tony Award nomination for her work as the lead role in the Broadway musical Legally Blonde as Elle Woods. She originated the role of Amber Von Tussle in Tony Award-winning musical Hairspray and played Glinda in Wicked.

She moved to New York when she was 18 where she roomed with Amber Rhodes. The two formed a country duo then wrote & performed songs in several New York clubs.

“People look at it and go, ‘You went from Broadway to doing country’,” she says. “I actually went from the country to Broadway. I’m from Kentucky and I always listened to country music. When I started writing songs, it all came up country.”

We invite everyone to join the conversation during the Ignition Session by asking questions on the GMR Marketing Facebook page and by Tweeting to @GMRMarketing #GMRIgnition. An interview with Laura Bell will be shared on GMR’s website in the coming weeks.

Connect with Laura Bell Bundy:

@LauraBellBundy
Laura Bell Bundy’s Facebook page
Laura’s official website
 
Video: “Drop On By” by Laura Bell Bundy

Connect with GMR Marketing:
Facebook.com/GMRMarketing
@GMRMarketing - follow the conversation at #GMRIgnition

GMR Marketing is honored to announce the upcoming guest for another exciting GMR Ignition Session. GMR will host emerging pop/rock artist Gabe Dixon on Wednesday, January 11th.

In our music Ignition Sessions, recording artists and music industry professionals give audience members an inside view of the music industry and the importance of their marketing decisions. GMR employees and clients also enjoy a concert along with an opportunity to meet and greet the artists.

Gabe Dixon’s musical style is compared to that of Ben Folds and The Fray. Huffington Post listed Dixon’s solo album, One Spark, among the “Best Music Of 2011.” Record Collector Magazine says the record is “Smart, savvy and utterly seductive,” and legendary artist Jackson Browne writes “it’s been a while since I’ve heard something so original.”

Dixon’s 2009 self-titled band album was listed as one of the “Best Of The Year” by Paste, American Songwriter, Performing Songwriter and in the year-end Village Voice critics poll.  Dixon’s songs are featured in many TV shows and films, including his song “Find My Way” as the main title theme for the #1 Sandra Bullock/Ryan Reynolds film “The Proposal.” Dixon is also recognized as the “go-to” pianist of choice, having performed keyboard for artists from Paul McCartney to Supertramp to Alison Krauss.

We invite everyone to join the conversation during the Ignition Session by asking questions on the GMR Marketing Facebook page and by Tweeting to @GMRMarketing #GMRIgnition. Gabe will answer Twitter questions sent to the #GMRIgnition hashtag on camera, which will be shared on GMR’s website in the coming weeks.

Connect with Gabe Dixon:
@gabedixonmusic
Facebook.com/gabedixonband
gabedixon.com

Connect with GMR Marketing:
Facebook.com/GMRMarketing
@GMRMarketing - follow the conversation at #GMRIgnition

Earlier this year GMR had the pleasure of hosting husband-and-wife country duo Thompson Square as part as our on-going Ignition Sessions series.

In addition to putting on a stellar acoustic performance, Thompson Square talked with us about how they’re using brand partnerships and new media to engage consumers and establish themselves as one of Country Music’s hottest new acts.

Thompson Square combines classic rock, country, and singer/songwriter strands into a sharp, pleasant country-pop mix. Earlier this year they were nominated for the CMT Music Awards’ Duo of the Year and USA Weekend Breakthrough Video of the Year award. Both nominations are for the duo’s #1 single, “Are You Gonna Kiss Me Or Not.”

Be on the look out for GMR’s next Ignition Session coming in early 2012!

Facebook.com/gmrmarketing
Twitter.com/GMRMarketing

As music and marketing continue to drift closer together, it’s become difficult to gauge how sponsors are affecting the music they support. It’s a symbiotic relationship with is own set of risks, but can be filled with rewards for both brands and artists. GMR Marketing polled more than 500 people about sponsorship and music to see what the public thought, and here’s what we discovered…

 

Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/)
Gathered:10/31/11
Total votes: 519, 556, 593, 559
visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions)

Fresh from our Ignition Sessions series, UFC President Dana White sat down with GMR to discuss the meteoric rise of the MMA series, and covered on a variety topics related to the sport in his signature style.  From the acquisition of the sport in 2001 to what he sees in the future of the UFC, Dana gives an unbridled view of the sport to brand marketers and mixed martial arts fans alike.  Dana shares his secrets to success in building a business, and even talks about what he sees as one of the most powerful marketing tools in use today.  See the video below for highlights from the Ignition Session.

GMR Marketing Ignition Session: UFC President Dana White from GMR Marketing on Vimeo.

Through the GMR Ignition Sessions series, Roush Fenway Racing driver and NASCAR Champion Matt Kenseth sat down to discuss the state of NASCAR, among other topics, in a wide-ranging discussion around the sport.  From his own personal brand to what he looks for in a partner, Matt gives an honest look into one of America’s most loved sports.  Joining Matt was Roush Fenway Racing President Steve Newmark, who provided his own unique perspective into brands that leverage unrivaled product loyalty by NASCAR sponsors.  See the video below for highlights from the Ignition Session.

GMR Marketing Sports Ignition Session: Matt Kenseth from GMR Marketing on Vimeo.

GMR Marketing hosted UFC President Dana White for a sit-down interview for a GMR Ignition Session on Friday, August 12, 2011.

In our Sports Ignition Sessions, athletes and sports executives discuss the state of their respective sports and organizations through engaging dialogue, giving audience members an inside view of the sports in which they compete on a daily basis.

In the coming weeks, Dana White’s video interview will be available on our GMR Marketing website. Until then, enjoy these pictures from the GMR Ignition Session taken by CJ Foeckler.

GMR Marketing is honored to announce the upcoming guest for another exciting GMR Ignition Session. GMR will host Ultimate Fighting Championship (UFC) President Dana White from 2-4pm on Friday, August 12th at GMR Marketing.

In our Sports Ignition Sessions, athletes and sports executives discuss the state of their respective sports and organizations through engaging dialogue, giving audience members an inside view of the sports in which they compete on a daily basis.

The fastest growing sports organization in the world, the Ultimate Fighting Championship (UFC), started in 1993 and is in its 18th year of operation as a professional mixed martial arts (MMA) organization. UFC has revolutionized the fight business, and today stands as the world’s leading MMA promoter, offering the premier series of MMA sports events. Since purchasing the UFC with Frank and Lorenzo Fertitta a decade ago, White has made UFC the fastest-growing sports organization in the world.

Dana White reaffirms the UFC’s commitment to social media outreach every day. With multiple tweets and posts daily, the sport’s 6,000,000 fans on Facebook and over 300,000 Twitter followers get value from insider information, event updates and even ticket opportunities. Dana himself has over 1.5 million followers as well.

Producing over 30 live events worldwide each year, the UFC also boasts the most successful and longest-running sports reality show in history, The Ultimate Fighter®. What’s more, the trio has brought the UFC’s hallowed Octagon® to cities across the world, from Los Angeles to London to Toronto to Abu Dhabi.

We would like to invite everyone to participate during the Ignition Session by asking questions on our GMR Marketing Facebook page and by Tweeting to @GMRMarketing #GMRIgnition. Dana will be answering Twitter questions sent to the #GMRIgnition hashtag on camera, which will be shared on GMR’s website in the coming weeks.

 

Connect with UFC and Dana White:
@UFC
Facebook.com/UFC
@DanaWhite
Facebook.com/DanaWhite

Connect with GMR Marketing:
Facebook.com/GMRMarketing
@GMRMarketing – follow the conversation at #GMRIgnition