As Pepsi’s mobile marketing partner, GMR Marketing was called on to extend the Refresh Everything campaign to mobile technologies. Working closely with Pepsi and its other agency partners involved in the program, we developed an integrated mobile strategy that included: 1). Leveraging SMS to enable text voting for all ideas; 2). The development of a mobile website that integrates all of the functionality of the customary website for mobile handset users; and 3). The development of iPhone and 
Android apps to accommodate the needs of most smart-phone users.
SMS Voting – “Text* 100070 to Pepsi (73774) to vote for a Therapeutic Riding Stable for Disabled Kids”
